Joshua M. Smith, known as globally renowned artist Hydro74, works in Orlando, Florida as a designer, art director, and illustrator. Through his sixteen years of published work he is known for pushing the boundaries of contemporary art. He is passionate about breaking new ground and expanding his artistic influences with the peers and brands in which he collaborates. His goal is to improve his work through every new piece of art that is customized for each unique project. His work has contributed to successful partnerships and promotions with Nike, Lucasfilm, Microsoft Xbox, Legendary Pictures, MillerCoors, EA SPORTS, and many more.
Hydro’s work has contributed to successful partnerships and promotions with clients such as: Nike, Adidas, Lucas Films, Microsoft Xbox, Legendary Pictures, MillerCoors, EA SPORTS, 20th Century Fox, Harley-Davidson, Hasbro, Levi’s, and the list goes on. His work has been recognized in numerous design/illustration publications including Computer Arts, iDN, Digit, Royal Flush, Hi-Fructose and Juxtapoz. Besides his impressive array of vector illustrations and design, another aspect of his hustle is showcased in Joshua’s experiments with creating dramatic custom fonts and typeface that communicate from a bold new perspective.