Sara Rubinstein

Sara Rubinstein graduated with a degree in Biology and took a brief stint as a computer programmer before she found commercial photography. She has since been shooting campaigns for a diverse client roster for more than 16 years.


Sara’s signature style consists of emotional, honest imagery. Approaching her work from a passionate, human perspective, directing subjects to achieve spontaneous expressions, is her forte.


When not on set, you will find Sara with a manual Leica rangefinder, still creating images for her personal works series. These include images of her family, haunted islands, and the low country of South Carolina where she was raised. In the end, she confesses: “I love making photographs, and the process of bringing a vision to life.”


Sara has worked for a range of clients including United Health Group, Best Buy, United Airlines, Dupont, 3M and General Mills; and for agencies and publications including Carmichael Lynch, Crispin Porter + Bogusky, Bailey Lauerman, Olson, and Major League Baseball. These productions have taken her to more than 35 states and 18 countries.


Sara Rubinstein is based in Minneapolis, Minnesota.