Detroit Department of Transportation (DDOT)

As part of the resurgent Motor City infrastructure, a world-class 24/7 transit experience is being developed, complete with greater frequency and free wifi. Accordingly, Graham Clifford went through the gears to create a symbol based on a custom drawn double D conveying positive motion, a connective loop and better all-round service to the community – with an added dot as a tip of the driver’s cap to the original 1974 mark.

Project Tags


  • Detroit Department of Transportation


  • Lafayette American


  • Design: Graham Clifford
  • CCO: Toby Barlow
  • Head of Design: Meg Jannott
  • Designer: Robert Buber

Project by Graham Clifford

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