K-Y 'You Don't Need A Reason'

Lauren Hom partnered with K-Y to spread the good word that you don’t need a reason, like Valentine’s Day, to enjoy a hot date or romantic evening with your partner. The ‘You Don’t Need a Reason’ campaign encourages couples to take the pressure off of unrealistic holiday expectations because you can (and should) celebrate your love any day of the year!

Lauren created a series of quirky promotional love notes for K-Y, crafted witty campaign social content, and spent the day in NYC with Dr. Laura Berman (Renowned sex and relationship educator) giving lettering workshops & intimacy tips to top-tier women’s health, relationship and lifestyle magazine editors.

Project Tags


  • K-Y


  • Access Emanate


  • Design: Lauren Hom
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