McDonalds Signature Crafted

McDonald’s rolled out a Royale experience for their online guest interactions: the copy was pulled from consumer tweets + facebook posts and reimagined by Danielle Evans as dimensional hand-lettered builds and cheeky response gifs all celebrating rave reviews of the McDonald’s Signature Crafted sandwich line launch.

Unlimited brought Danielle on to art direct, craft, and build a witty series images and gifs to support a social promotional campaign, driving engagement and customer conversations surrounding the new sandwiches. Danielle constructed all artwork by hand and with everything from sauces to cheese slices, relying only on McDonald’s new Signature ingredients and menu items. The work was photographed and food styled by the Unlimited team, retouched by Danielle herself, and sent out to enthusiastic fans via @ reply and DM.

Project Tags

Client

  • McDonalds

Agency

  • Unlimited

Credits

  • Art Direction & Design: Danielle Evans
  • Project Management: Satellite Office

Project by Danielle Evans

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