Man Versus Machine

Brand design, direction, and consulting by Jon Contino for German-based coffee roasters located in Munich.

The hand and crocodile are representations of the duality within the name Man Versus Machine. A human hand symbolizes an imperfect touch on the world. On the contrary, a crocodile is a beautiful example of nature’s ability to create an incredible mechanic organism that excels in such a unique way.


  • Man Versus Machine


  • Contino Studio


  • Design: Jon Contino

Project by Jon Contino

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