Star Union Spirits

Your thirst does not slumber. It shall come upon you swiftly, inexorably. It will be undeniable. And, your case is beyond all hope. You will cry in extreme misery and ultimate despair, craving. But lo! You are living in the land of brandy and in the house of Star Union Spirits. You shall have the opportunity for salivation! No force known to man on heaven or earth can halt the still’s progress and no thirst shall go unsated as long as prosperity & Star Union Spirits reign.

Kevin Cantrell Studio & Satellite Office helped Star Union Spirits discover their beautiful truth and design a comprehensive branding system including: brand strategy & narrative, core identity, packaging, print and typography.

Invigorate – Libate – Inclinate

Brandy shall flow, Courageous & free. Till it has poured into every cup, Sung every toast. Laid pleasure to every palette. For the glory of brandy, Shall be known by all.

— Star Union Spirits

Your thirst does not slumber. It shall come upon you swiftly, inexorably. It will be undeniable. And your case, is beyond all hope. You will cry in extreme misery and ultimate despair, craving. But lo! You are living in the land of brandy
and in the house of Star Union Spirits. You shall have the opportunity for salivation! No force known to man on heaven or earth can halt the still’s progress and no thirst shall go unsated as long as prosperity & Star Union Spirits reign.

That unstoppable urge to spread the word of American specialty spirits has its roots in our indomitable midwestern heritage. For it was here during the height of Industry that we cultivated your grains, your corn, manufactured your nails, your watches and clocks, mined your coal, and brewed your beer. The Illinois River runs though it, and on it the churning Caroline steamer moved furs, ore and lumber. Our great trains rumbled out across the nation spreading the fruits of our working men and women. A union of workers, ingenuity and industry – the Midwestern cog in the great American machine.

But, as the world expanded, our towns contracted. We witnessed dollars and people flowing…away. The thing is, we never left. We stuck together. Out of this post-industrial chasm, Star Union Spirits was born – coal in the fire of an American, post-industrial renaissance. In 2016, we’re flowing back to Peru, Illinois, firing up the still and turning the lights back on at the historic Westclox factory –proud former home to thousands of American clock makers from 1885 to 1980.

As an engine of entrepreneurship and distilling innovation, Star Union will champion old world spirits such as Brandies and Grappas with a New American sensibility. We’ll also tip our cup as a standard bearer artisanal Whiskies & Vodkas. So sit back and…

Invigorate – Libate – Inclinate
Midwestern quality / American craft
Star Union Spirits

Runner Up Brand Languages

Alternative concepts not adopted but an important part of our brand discovery process!

Client

  • Star Union Spirits

Agency

  • KCS + Satellite

Credits

  • Strategy: Erik Attkisson
  • Creative: Kevin Cantrell

Project by Kevin Cantrell

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