Vineyard Vines

This retail apparel and accessory brand founded in 1998 on Martha’s Vineyard originally wanted new packaging, but we soon realized a logo refreshment was required. The original was designed as a tie label (their first product), so we applied our patented Baby/Bathwater Ratio and Brand Scalpel to subtly modify the wordmark, mothball the location and move the pink whale mascot overhead. “Yeah, we’ll wear that,” they said, thankfully.

Project Tags


  • Vineyard Vines


  • Design: Graham Alexander
  • Copywriter: Ken Weiden

Project by Graham Clifford

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