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Brand Strategy & Design

Satellite is a brand strategy and design company focused on amplifying beautiful truths into coveted brands. We design strategic, auteur-centric brand systems for hospitality, spirits, fashion & beauty, and technology companies.

We build brand equity through strategic branding anchored in your beautiful truth.

At the heart of a loved brand, at the core of a mesmerizing campaign, is a truth usually unexpected, sometimes peculiar, but always charming that speaks authentically and resonates powerfully. Let’s find your beautiful truth.

We provide design services for:
Hotel & Restaurants | Spirits & Beverage | Tech | Sports

The Method:
From Empathic Strategy to Cultural Powerhouse

Our branding process starts with intense listening, empathy and analysis. We synthesize key drivers—marketplace dynamics, consumer trends, competitive analysis, company strengths—into a singular, inspired essence and narrative that is keenly personal and culturally resonant. Rooted in this strategic narrative and a robust brand architecture, we design a richly layered visual identity system that reveals layers of meaning and delight as customers venture through their brand experience.

Satellite’s identity systems are comprised of a broad array of graphical, typographic and narrative assets: word & graphic marks, monograms, custom typography, seals & icons, colors, bespoke patterns, and film, photography & motion.  This robust visual brand library allows brings to life our notion of the Liquid Brand that surprises and delights customers through multi-channel touchpoints.  From products & packaging, websites, social media, demand campaigns, signage & way-finding, brand films, advertising, and more. Our branding systems are encapsulated in Brand Standards that define how the brand system is used in situ across the customer journey.


Villa Beluno Hotel, Hotel Anvil, The Château Grand Hotel, Miele, Vineyard Vines, Provenance Hotel Group, Case-Mate, Camberwell Cannabis, Star Union Spirits, Tom’s Town Distillery, Mulholland Distilling, Zain Wireless, Palmer Canning Systems, Al Sirahan Shoes, Kitco, M’Essentiel, Profi Financial Group, and Mulberry Black.