Aishti is a luxury fashion department store chain in the Middle East, with headquarters in Beirut, Lebanon. Sagmeister was brought in to develop a new
brand identity, packaging design, and ongoing seasonal print advertising for Aishti, the more casual Aizone and the children’s Aishti Minis. Over time, the critically-acclaimed campaigns have evolved into more abstract expressions of the brand. Campaign imagery has been used in newspapers, magazines, billboards, and window displays in the Middle East.