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Bank of America: #BetterMoneyHabits

Setting a clear goal is a huge motivator to save! Lauren Hom partnered with Bank of America to do just that through the developing of a creative campaign that would speak to saving and budgeting as it relates to her own daily life.
The “Better Money Habits” social content included 4 quirky glass piggy banks, each hand-lettered to show Lauren’s financial saving goal (ex. “future dog!”) and fun motion/GIFs of each jar slowly filling with coins. The engaging campaign was successful in promoting Bank of America tools, and through Instagram, drove audience traffic to the BMH resource for managing financial challenges.

Project Tags


  • Bank of America


  • Niche/Twitter


  • Content Creator: Lauren Hom
  • Producer: Ryan Appleton
  • Content Strategy: Stella King (Niche)

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