Dept. of Health, Anti-Tobacco Campaign
Danielle Evans together with Alma DDB developed a statewide anti-tobacco campaign, aimed at rural and lower income families whose smoking habits deeply impact their quality of life, hobbies, and their children.
Each vibrant and playful campaign image hand crafted by Danielle was shot by photographer Jeremy Kramer to accommodate a 16:9 ratio for web/social, as well as 22:8 and 22:9 ratios for electronic billboards and OOH marketing.
And all five of the phrase executions correspond to a tobacco calculator which allows visitors to tally smoking expenses and total the equivalent cost in camping equipment, fishing tackle, and school supplies.