Detroit Department of Transportation (DDOT)
As part of the resurgent Motor City infrastructure, a world-class 24/7 transit experience is being developed, complete with greater frequency and free wifi. Accordingly, Graham Clifford went through the gears to create a symbol based on a custom drawn double D conveying positive motion, a connective loop and better all-round service to the community – with an added dot as a tip of the driver’s cap to the original 1974 mark.








Project Tags
Client
- Detroit Department of Transportation
Agency
- Lafayette American
Credits
- Design: Graham Clifford
- CCO: Toby Barlow
- Head of Design: Meg Jannott
- Designer: Robert Buber
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