IBM Watson

In collaboration with IBM and Ogilvy, Joshua Davis designed the face of Watson – IBM’s super computer that appeared on Jeopardy. Over a period of 18 months, we designed the front-end Watson look and built the middle-wear system that pulled live data from the super computer to generate Watson’s unique facial expressions. Basing the avatar design on the IBM Smarter Planet logo, confidence and speech are represented throughout the 27 trigger-able states that appear throughout game of Jeopardy!

Project Tags


  • IBM


  • Ogilvy


  • Designer: Joshua Davis

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