Satellite Office was asked to design the branding and digital site for Instalite, a new Armitron backed LED lighting venture. We didn’t want to simply create pretty brochureware but instead bring to life the benefits and superiority of LED lighting over the dominant eco lighting, CFL bulbs. We built experiential modules that allowed users to dim lights in real time, see the more human color hues of LED over CFLs, and calculate your energy savings in real time. Try for yourself:

Project Tags


  • Instalite


  • Satellite Office


  • Design: Seth Herman & Chuck Anderson
  • Brand Strategy: Erik Attkisson & Ben Arditti

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