Professional Financial Company

Comprehensive brand strategy and visual identity system for ProFi, The Professional Financial Company. ProFi helps their private financial clients share the story of lives for the benefit of those most dear to them.

You’ve paid your dues. Worked hard. Put in countless hours and sacrificed. You missed little league games and dance recitals all in the name of the firm! You grew the business, got promoted, got sidelined! Carried on, moved on, moved up! Maybe founded a company. Even got lucky from time to time. And through it all you, you know now that the lumps taken along the way made the success possible, and the achievement all the more righteous.

But something inside you says -you are not done yet. What’s your next chapter? A new business, worldly adventures, a college fund, helping the kids get on their feet, setting up an estate? As your focus sharpens on new financial goals, noble-values rise within and the success of those dearest to you becomes paramount. And that leaves a burning question in your mind -you know the question: “How can I channel my accomplishments -the story of what made me- not only for my benefit, but for the wealth and well-being of those I love?”

We get you. It’s never too late, you have chapters yet to write. We help you publish them.

Let’s tell the story of your life.
The Professional Financial Company

Project Tags


  • The Professional Financial Company


  • KCS + Satellite


  • Brand Strategy & Copywriting: Erik Attkisson
  • Design: Kevin Cantrell

Project with Kevin Cantrell

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