Tavern on the Green
Kevin Cantrell Studio created a comprehensive brand refresh for Tavern on the Green in New York. The identity maintained the integrity of the existing mark while bringing more emphasis to the name and adding a brand new monogram and typographic system. The identity is modular, with the ability to scale up or down in complexity and detail with the lush and seasonal foliage of central park becoming a more integral part of the system. KCS also designed a custom set of playing cards for Tavern on the Green’s retail shop.
Implemented a whole new typographic system and logomark while staying true to Tavern on the Green’s existing logomark and illustrative motifs.